Profile

Strategic marketing communications leader with 10+ years experience crafting and implementing compelling narratives for early- and late-stage start-ups. Hands-on writer focused on engaging audiences, differentiating products, and supporting growth. Skilled listener and adept at building consensus among stakeholders. Firm believer that if you treat your audience with respect, they’ll respect you.

Experience

Head of Integrated Marketing & Strategic Communications
Tumblr (Verizon)

Responsible for crafting and executing Tumblr’s market narrative through an integrated communications strategy.

• Marketing strategy: Designed Tumblr's short- and long-term marketing strategies, and oversaw the execution of integrated campaigns mixing editorial content, video, email/push, paid digital, and out-of-home activations.

• Executive communications: Write speeches and presentations for executive leadership, draft press statements, and advise on internal employee communications.

• Crisis communications: Oversaw Tumblr’s response to Russia's 2015-16 disinformation campaign on social media; and the platform’s approach to hate speech.

• Operations: Manage and mentor a cross-functional team of 15 marketers, writers, designers, and PR specialists; oversee $6 million annual marketing budget.

Creative Director, Copy
Tumblr (Yahoo)

Responsible for maintaining a consistent voice and style across all product and marketing touch- points, including blog content, email/push, social, website copy, and product UX.

• Lead writer/editor: Wrote, edited, and published 3-5 pieces of content each day across owned- and-operated (O&O) channels, adjusting tone for audience and topic.

• Executive communications: Wrote speeches and presentations for executive leadership, drafted press statements, and advised on internal employee communications.

• Sales marketing: Wrote case studies, thought leadership pieces, and press releases with a core focus on B2B relationships with ad buyers and partners.

• People management: Managed and mentored two junior copywriters, assigned work, edited and approved deliverables.

Senior Copywriter
Tumblr

• Wrote emails, social copy, website, press releases, and marketing collateral designed to attract and retain users and advertisers.

•  Developed and executed a content marketing strategy for Tumblr’s sales team, telling the story of Tumblr’s influential audience and “content hub” advertising solution.

• Generated $2 million in renewed ad buys from Ford, Asos, and Maynards from publishing case studies about their campaigns.

• Wrote and published 10+ blog posts, push notifications, and emails per week.

Senior Proposal Manager
C3 IoT

Proposal Manager
EnergyHub

Proposal Coordinator
ICF International (NYSE: IFCI)

Business Development Manager
J.E. Austin Associates

Education

Indiana University-Bloomington
English & Political Science (double major)

Outside work

Marketing Consultant
Sealed
Advise on in-bound and out-bound marketing strategies and develop marketing content and collateral, including: paid digital, emails, landing pages, and websites.